About two weeks ago, I sat down and wrote the blog post that was rattling around in my brain about the Discovery Show Deadliest Catch. It took a little longer than my average blog post to write (I mean… I had to do RESEARCH! And PROOFREAD! The horrors!) I clicked publish with a sense of satisfaction and moved on with my life.
Then, the next day, this happened:
There was squeeing on my part. I called my sister. Then I watched the traffic grow. Before the day was over, I’d hit 355 hits – over 100 more than my best day ever. I settled, self-satisfied, into a good night’s sleep.
The next day, traffic was tailing off. That’s the way it normally goes: I write a post, everyone who reads me comes to read it, it fades away. I enjoyed my good day. I went home. Being a 21st century mom, I checked my email while dinner sizzled on the stove. I noticed I had a comment on my post! Nice! Wait, 2 comments! Three! Um, sixteen? I only get about one comment per 100 views, and if that held steady… uh, hold on, gotta go check my stats.
And it was off! I got 37 comments, 10,000 hits (10% of my overall total, and I started this blog in 2008), and tons of views. It got picked up and passed on and retweeted. After long thought, I broke my own personal “fourth wall” and sent it to the content manager for my company blog, where the article was reposted. It came to the attention of my management, and they were very nice about it. (Which says more about how nice my management is than anything else!) I also got approached by the staff of the Cornelia Marie blog (which was responsible for a ton of the traffic) asking to republish the article.
That made me stop to think. Did it support my goals to have my writing rebroadcast on another site? Ummmm, what were my goals again? It’s a worthwhile question. I don’t have any sponsorship (I’ve never even got hit-up by those folks who court mommybloggers.) I don’t think I really want any sponsorship (a stance that might be challenged by someone actually offering sponsorship). I don’t really want to be a famous or professional blogger. I’m not nearly funny enough (I’m both autobiographical and sentimental). I dislike controversy and fighting, which are staples of the modern internet.
So why do I write, to the tune of about 80 posts a year on this blog alone? Well, you know how successful authors – when asked how to write – often say that they write because not writing is not an option? It turns out that can be true for rather more modestly successful writers. It’s important to my mental state to write.
In addition to providing an outlet for me, this blog plays other roles. It’s how I tell my family what is going on in my life. It is a bit of a family history, where I record the important things that happen (or at least, non-embarrassing important things) in the life of my family. I capture story-snapshots of what it is to be me at a given point. I also have a chance to articulate and make more real some of the ephemeral moments and thoughts that flit across my mind. For some of my readers, my blog creates a relationship. I met a mom at Chuck E Cheese at Grey’s birthday, who recognized me because she reads my blog. It keeps me closer to people I care about.
And – I’ll admit – I’ve always hoped that some of my writing would “go viral”. And that’s just what happened. Now, I’m a sophisticated enough internetian to know that writing popularity is so often a double-edged sword, with high readership accompanied by nasty comments. But the Deadliest Catch readership appears to be entirely populated by nice, positive people (based on the feedback I got).
So what’s my thesis? Just that… man! That rocked! It was totally fun! I got all the upside I dream of in my happier writing moments, and none of the downside that so often accompanies internet fame. So unless the Discovery Channel picks up the post and it goes onto one other wave of fame, it’s likely over and time to move on with narrating my exhilarating life of jam, football and kids. But boy, was that fun!
WordPress does a nice job of providing statistics and analysis on their blogs (secret: every blogger I know watches their statistics with a hawk-like eye). Their year-end analysis of my blog didn’t seem particularly insightful this year, so I didn’t share it at the time, but it seems like a relevant baseline to this post. I still find it highly ironic that one of my top search terms is “today sucks” since – in general – I feel like I write pretty positive and cheerful stuff!
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.
Here’s an excerpt:
4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 18,000 views in 2012. If each view were a film, this blog would power 4 Film Festivals